Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

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By means of all of the very last year’s lockdowns, venue closures and other social distancing steps that governments have enacted and people have followed to gradual the distribute of COVID-19, searching — and specifically e-commerce — has remained a regular and vastly essential services. It’s not just some thing that we experienced to do it is been an critical lifeline for a lot of of us at a time when so little else has felt typical. Nowadays, top classifieds sites of the startups that observed a large elevate in its support as a outcome of that trend is asserting a key fundraise to fuel its expansion.

Wallapop, a digital marketplace based out of Barcelona, Spain that lets individuals resell their utilized things, or sell products like crafts that they make them selves, has raised €157 million ($191 million at present costs), funds that it will use to proceed increasing the infrastructure that underpins its support, so that it can expand the quantity of folks that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important jump on the $570 million pricetag sources shut to the firm gave us in 2016.

The funding is becoming led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all previous backers of Wallapop — also taking part.

The firm currently has 15 million customers — about 50 percent of Spain’s internet population, CEO Rob Cassedy pointed out to us in an job interview previously nowadays — and it has maintained a decent No. four position amid Spain’s searching applications, according to figures from App Annie.

The startup has also lately been building out shipping and delivery solutions, named Envios, to support individuals get the products they are marketing to buyers, which has expanded the assortment from regional sales to those that can be made across the place. About 20% of merchandise go via Envios now, Cassedy mentioned, and the prepare is to proceed doubling down on that and related providers.

Naver alone is a strong player in e-commerce and applications — it is the company powering Asian messaging huge Line, amid other digital properties — and so this is in portion a strategic expenditure. Wallapop will be leaning on Naver and its technological innovation in its personal R&D, and on Naver’s aspect it will give the firm a foothold in the European industry at a time when it has been sharpening its strategy in e-commerce.

The funding is an intriguing switch for a organization that has noticed some notable matches and commences.

Established in 2013 in Spain, it rapidly shot to the top of the charts in a industry that has historically been slow to embrace e-commerce more than a lot more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a bigger method to crack the U.S. industry with much more money in tow.

But by 2018, that strategy was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo raised $500 million much more on its very own about that time, but its fate was not to remain unbiased: it was eventually obtained by but one more competitor in the digital classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two a long time focused primarily on growing in Spain fairly than operating right after organization additional afield, and as an alternative of expanding the selection of merchandise that it may promote on its system — it does not offer foods, nor function with stores in an Amazon-type market play, nor does it have strategies to do anything like go into video or promoting other sorts of digital solutions — it has honed in especially on striving to boost the encounter that it does offer you to users.

“I expended twelve a long time at eBay and observed the changeover it made to new merchandise from employed products,” said Cassedy. “Let’s just say it was not the course I thought we ought to take for Wallapop. We are laser-concentrated on special items, with the huge vast majority of that secondhand with some artisan products. It is quite diverse from massive box.”

It could imply that the business has not ballooned and boomed in the way that so numerous startups might, specially these fueled by hundreds of thousands and thousands in investment decision and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a constant presence in the marketplace, 1 maybe developed on a more sound id.


Wallapop’s progress in the previous year is the consequence of some specific tendencies in the industry that have been in part fueled by the COVID-19 pandemic. All of them have served construct up a profile for the firm as a sort of upscale, virtual car boot sale or flea market.

Individuals investing much more time in their properties have been centered on clearing out room and obtaining rid of factors. Others are keen to acquire new products now that they are paying much more time at home, but want to invest significantly less on them, probably because they are experiencing employment or other financial uncertainty. Yet others have located themselves out of perform, or acquiring considerably less work, and are turning to getting to be business owners and making their own items to offer in a far more grassroots way.

In all of people situations, there has been a push for a lot more sustainability, with individuals placing significantly less waste into the globe by recycling and upcycling merchandise rather.

At the same time, Fb hasn’t truly made large inroads in the nation with its Market, and Amazon has also not appeared as a threat to Wallapop, Cassedy famous.

All of these have had a massive effect on Wallapop’s company, but it wasn’t often this way. Cassedy mentioned that the initial lockdown in Spain observed organization plummet, as men and women faced serious limits on their actions, unable to depart their properties apart from for the most crucial responsibilities like purchasing foods or acquiring on their own to the hospital.

“It was a roller coaster for us,” he mentioned.

“We entered the year with outstanding momentum, really strong.” But he noted that the drop started in March, when “not only did it become not alright to leave the home and trade regionally but the put up workplace stopped offering parcels. Our organization went off a cliff in March and April.”

Then when the constraints have been lifted in May possibly, items started to bounce again a lot more than ever prior to, nearly right away, he said.

“The economic uncertainty induced folks to find out far more price, much better offers, investing much less income, and of course they had been clearing out closets,” he mentioned. “We observed quantities bounce back again 40-50% growth year-on-yr in June.”

The huge issue was whether or not that growth was a blip or there to say. He explained it has ongoing into 2021 so significantly. “It’s a validation of what we see as lengthy-time period tendencies driving the business.”

Naver has manufactured a massive company out of retaining strong regional focus in its merchandise up to now, so in a way you could see it continue that even though even now expanding, by investing in an additional robust regional player. Although it seems Wallapop has a site in the U.K., it’s not one thing that it has pushed considerably as a business.

“The global need for C2C and resale platforms is growing with renewed determination in sustainable intake, particularly by younger millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of aware use and are enthused to assist their development with our engineering and produce global synergies.”

I’ll also insert that it is heartening, as a customer, to see priorities like sustainability becoming given consideration, also. With any luck , it’s not just lip service but a real recognition that this is anything that should be inspired and backed.

“Our economies are switching towards a a lot more sustainable growth model after investing in Vestiaire Collective last year, wallapop is Korelya’s second expense in the circular economic system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to again tomorrow’s European tech champions and we think that Naver has a proven tech and item edge that will support the firm strengthen its foremost situation in Europe,” added Fleur Pellerin, CEO of Korelya Capital.